jeremyridesbikes

Developers Cater to Two-Wheeled Traffic in Portland, OR

climateadaptation:

Portland is nationally recognized as a leader in the movement to create bicycle-friendly cities. About 7 percent of commuters here travel by bike (the national average is under 1 percent) and the city has an ambitious plan, adopted last year, to increase that proportion to 25 percent by 2030.

Until recently, Portland’s bike initiatives focused on improving the transportation infrastructure, said Roger Geller, the city’s bicycle coordinator. But as businesses awaken to the purchasing power of cyclists, “bicycle-supported developments” are also beginning to appear around town, Mr. Geller said. These are residential and commercial projects built near popular bikeways and outfitted with cycling-related services and amenities.

“The change is coming from the private sector,” Mr. Geller said. “Cyclists are a great potential market for businesses that want people traveling at human-scale speed and will stop and buy something.”

Some 3,000 riders a day pass by Mr. Ettinger’s new brewpub, which he calls the Hopworks BikeBar. It has racks for 75 bicycles and free locks, to-go entrees that fit in bicycle water bottle cages, and dozens of handmade bicycle frames suspended over the bar areas.

nytimes, 20.09.11.

Hopworks Urban Brewery (HUB) in SE Portland.

Source: NYTimes Business

HUB as some awesome beers and pretzels.  Great place to visit.

(via emergentfutures)